In the past articles in this series, I covered three elements of the international trade show participation strategy, as follows: 1. Pre-event Preparation 2. The… Read More »Succeeding at International Trade Shows (Part 4: After-event Follow Up)
In the last article of this series, I presented best practices to make the most of the company’s booth at an international trade show and… Read More »Succeeding at International Trade Shows (Part 3: The Staff)
“The difference between the almost right word and the right word is really a large matter: it’s the difference between the lightning bug and the… Read More »Keeping and Growing your International Distributors: Lightning Bug or Lightning?
Part 1 of a 4 part strategy One of the most powerful promotional channels for a company trying to penetrate new markets is participating in… Read More »Succeeding at International Trade Shows
As this year comes to an end, companies of all sizes and in all kinds of industries, involved in international trade, are (or should be)… Read More »International Marketing and Trade Success in 2015