Going Global: Navigating the Pitfalls and Opportunities of Crossborder Selling
In the first of this three-part series, I introduced the challenges of cross-border selling. In Part 2, I’ll dive into some specific pitfalls and lessons learned. Pitfall 1: Total landed costsA colleague living in India purchased some of his favorite products from a professional-looking site. He did not realize the business was US-based because it…